Transforming Disruption into a Competitive Edge

Consumer Packaged Goods (CPG) companies are navigating unique challenges and opportunities as e-commerce becomes essential and direct-to-consumer online sales disrupt traditional retail models. This shift is coupled with an industry trend towards sustainability, including reusable, sustainable, and compostable packaging, and the increasing popularity of purpose-driven brands that reflect sustainable values.

To stay ahead, brands must enhance supply chain resiliency and agility, designing regional and customized supply chains that offer faster and easier delivery options for consumers. This transformation must be managed while mitigating risks to supply chain reliability, addressing labor shortages and cyber threats, and adapting to shifts in operating models, such as remote work.

At Arctic, we help CPG companies turn these disruptions into competitive advantages, ensuring they thrive in a rapidly changing landscape.